Who I Am
Who comes to mind when you think of a person who constantly complains about working in advertising, someone who whines about the side-projects focused, the one who resorts to PlanB and dreams about what to do when this business is over? Do you know that person?
Well, not me. I’m Pablo Vilar, my nickname is Pequeño and, ironically, I'm craving for good and BIG advertising ideas.
For almost a decade now, I’ve come up with this creative work. I’m soooo into football. I really enjoy football ideas. And I love edgy campaigns. I feel at ease when I talk to lawyers. I am guilty of challenging my favourite Brand concern ¨I don’t know whether we can do this¨, because finding solutions to obstacles is my strong suit.
(Spoiler: We SHOULD do this!)
So, I’ve become a quick, simple, funny, and powerful campaigns junkie. Campaigns that make me love this job - still.
And, to be honest, I have so many more ideas up my sleeve.
Where I have been
Marco Agency [Currently] · Head of Creative / Creative Director.
Leading the Creative Team and working side by side with the Client Leads in the Brand Building area. Reactive, Proactive and Real-Time Ideas and experiences with focus on brand impact in pop culture, interaction, organic PR and Earned Media.
Heinz, Prime Video, Mahou, Subway, Audible, LALIGA, Air-Up, ANFEVI.
Independent Creative Director [2023] · Freelance Projects
Goiko, Mahou, Pacharán Zoco, Wallapop, LALIGA, Xunta de Galicia, R.
PS21 [2020-2023] · Associate Creative Director
KFC, BBVA, Revista Líbero, Pernod Ricard; Mahou, Prime Video.
FCB&FiRe [2018-2020] · Senior Creative
Netflix, Nike, Trapa, Mini, Deutsche Bank
MRM//McCann Madrid [2016-2018] · Creative
Mastercard, Santander, Sphera-Sports, Ikea, Campofrío
Sra. Rushmore [2015-2016] · Creative Trainee
Coca-Cola, Aquarius, Granada F.C.
Where my ideas have been
Where you can find me:
Phone: +34 679 248 281 E-mail: Pvilar88@gmail.com
And that boring and useless list:
2023
CANNES LIONS Shortlist - Design | LIBERO - THE DIRTIEST CUP
CANNES LIONS Shortlist - Design | LIBERO - THE DIRTIEST CUP
CANNES LIONS Shortlist - PR | LIBERO - THE DIRTIEST CUP
EL SOL Bronze - PR | LIBERO - THE DIRTIEST CUP
EL SOL Bronze - Design | LIBERO - THE DIRTIEST CUP
CDEC GOLD - Ideas | KFC - BREADED CARS
CDEC GOLD - Innovation | KFC - BREADED CARS
CDEC GOLD - Craft | KFC - BREADED CARS
CDEC GOLD - Strategy | KFC - BREADED CARS
CDEC Merit - Innovation | LIBERO - THE DIRTIEST CUP
CDEC Merit - Craft | LIBERO - THE DIRTIEST CUP
PREMIOS GENIO GRAND PRIX - Best Idea | KFC - BREADED CARS
2022
CANNES LIONS BRONZE - Social & Influencer | KFC - BREADED CARS
CANNES LIONS Shortlist - Direct | KFC - BREADED CARS
CANNES LIONS Shortlist - Direct | KFC - BREADED CARS
EL SOL GOLD - Social | KFC - BREADED CARS
EL SOL GOLD - PR | KFC - BREADED CARS
EL SOL GOLD - Innovation | KFC - BREADED CARS
EL SOL GOLD - PR | KFC - BREADED CARS
EL SOL Silver - Outdoor | KFC - BREADED CARS
EL SOL Silver - Social | KFC - BREADED CARS
EL SOL Shortlist - Outdoor | BBVA - OUR REAL FOOTPRINT
EL OJO IBEROAMERICA GOLD - Eficacia | KFC - BREADED CARS
EL OJO IBEROAMERICA GOLD - PR | KFC - BREADED CARS
EL OJO IBEROAMERICA Silver - Eficacia | KFC - BREADED CARS
EL OJO IBEROAMERICA Silver - Digital & Social | KFC - BREADED CARS
JCDecaux Outdoor Advertising GOLD | KFC - BREADED CARS
PREMIOS EFICACIA Shortlist x4 | KFC - BREADED CARS
PREMIOS EFICACIA Shortlist x3 | BBVA - OUR REAL FOOTPRINT
2021
Believe it or not, this was the happiest and the best year in my whole career.
Good real work, a lot. Laughs and fun x1000. AWARDS, NOPE.
2020
Well, u know. Something happened in Wuhan with a bat.
2019
CANNES LIONS Shortlist - Mobile | MASTERCARD - KIT BEATS
CANNES LIONS Shortlist - Mobile | MASTERCARD - KIT BEATS
CANNES LIONS Shortlist - Direct | MASTERCARD - KIT BEATS
EL SOL Bronze - Innovation | MASTERCARD - KIT BEATS
WEBBY Awards GOLD | MASTERCARD - KIT BEATS
2016
CDEC Bronze - Ideas | JOMA - 367 RELAUNCH
2014
EL OJO IBEROAMERICA FINALIST Young Creatives
EL SOL FINALIST Young Creatives
2011
WINNER Warhammer Tournament Pontevedra | HIGH ELVES. (I’m really proud of this, OK?)