When a Saharan sandstorm hit Spain, instead of cars covered in orange sand, we saw breaded cars.
We reacted in real time with a promo asking all our fans to write our logo in their cars and coming to get free chicken, turning the sand storm into a social storm.
More than 1000 breaded cars became KFC ads.
KFC - Breaded Cars
Agencia — PS21
Account Director— Sergio Hernández
CD — Jose Sancho
ACD — Pablo Vilar, Alejandro Marhuenda
Creative Team — Irene Barredo, Xosé Rodríguez
Social — Stefano Marchesini, Guillermo Fernández
PR — Rebeca Queimaliños, Sofía Aguilar