A product design & brand activation connects both parents and children’s heartbeats
so they can share a life-changing emotion: going out on a Champions League pitch with their idol.
Kit Beats was activated as a one-shot campaign in the Champions League '19 games played in Spain.
Now, it's a Mastercard brand asset that can be experienced in UCL games all around Europe.
Mastercard - Kit Beats
Agency: MRM//McCann
CCO: Miguel Bemfica
CD: Marta Caseny, Alba Vence
Account: Iván Torres
Production: La Joya
Director: Toño Mayor
Creative Team: Pablo Vilar Pequeño, Daniel Albaladejo,
Alejandro Marhuenda, Anaí González
PostProduction: We Work
Exec.Prod: Sara Hernández
Agency Prod: Sara Muñoz