In October 2022, two Just Stop Oil activists attacked a Vincent Van Gogh painting using a can of HEINZ tomato soup.

It is a crisis, but also an opportunity, and art is the answer. “Picture a World without Soil” is an Outdoor Activation and temporary art installation in the Museo Thyssen, crafted for a new form of activism and communication in sustainability.

Without violence and without vandalism. Creating art and letting it speak for itself.

Heinz - Picture a World Without Soil

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