To launch the 3rd season of La Casa de Papel we developed a whole integrated campaign concept turning our main characters into real fugitives, and disguising our international campaign as a real police search.
We also developed a branded activation for the fans in the capital. They could stole our outdoor campaign, a safe with a real Gold piece, using the clues hidden in five real series locations.
Netflix- Money Heist Launch
Agencia — FCB Spain
CCO — Jesús Revuelta
CD — Alba Vence
Creative Team — Alex Maggi, Pablo Vilar, Yerai Gómez, Sergio Villarrubia, Alejandro Fernández, Alejandro Marhuenda.
Design & Motion — Dani Requena, Miguel Seisdedos.