C.D. Leganés is a humble football team pursuing a promotion.
So in KFC, as its sponsor, we began the season 20/21 promoting their squad captains to our iconic range: Colonels.

We redesigned their distinctive armbands and launched a PR campaign to ensure the status upgrade even on TV and Radio broadcast. Leganés Colonels played the whole season with our special armband, but they ended up struggling with their results and fighting to stay in the division, proving advertising and good ideas have no influence in real life.