The new Opel Insignia campaign is a real car crash 360 audio experience that can only be played with both eyes closed.
The first car launch where you never really get to see the car, proving tech and safety matter much more than outer design.
Opel - The Blind Test Drive
Agency - MRM//Mccann
CCO: Miguel Bemfica
CD: Alba Vence
Production: Antiloop
Creative Team: Pablo Vilar Pequeño, Ana del Valle
Alejandro Marhuenda, Mercedes Laso
Head of Art: Rafa Merino