As the 2018 World Cup takes place in Russia, Sphera Sports Magazine launched a Real Time Response campaign.

We posted every World Cup Goal Celebration but exchanging the stadium background for those streets in Russia where it would be forbidden. So, every player hugging and kissing their teammates became protesters against FIFA and Russian homophobic laws.

Sphera Sports - Love Goals

Agency - MRM//Mccann
CCO: Miguel Bemfica
CD: Eduardo Battiston
Creative Team: Pablo Vilar Pequeño, Alberto de Santos, Eduardo sagra
Alejandro Marhuenda, Javi Canle, Jorge Castro

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